In 2021, we hit $1.9 million in sales 🌟, which is no small feat for a family-owned black hair care brand.
But May?! Oh, May was something special! It was our biggest month ever, raking in $534k! The launch of our Hair Boost Method was a hit, and people put their trust in us like never before.
We went from making $150k a month to a whopping $534k – it's like watching a dream unfold right before our eyes.
We also launched all our products on Amazon and made our debut on Walmart's shelves.
With our eyes on even greater goals, we decided to hire a PR firm. We were considering taking Nae Nae's Naturals to retail 🏬, and we wanted to do it right.
In that process, we welcomed another incredible member to our family – Sabrina.
You know, it's a beautiful thing when one of our customers becomes part of the team.
Sabrina found us through our emails and social media, and she's been with us ever since. She's not just a fantastic addition to the team, but also a curl coach in our Boot Camp. Her lustrous hair, vibrant spirit, and zest for life inspire us every day.
Believe it or not, we were slated to start a reality series called 'The Recipe.' 📺 It was all about how one handmade product evolved into seven amazing products. The reality series was set to share how our family, together with our close associates, made Nae Nae's Naturals the success it is today. And of course, we were going to share the secrets of how we went from $250k to $2.1 million without investors.
More greatness followed in 2021 but in 2022 EVERYTHING changed...