Deeply cleanses: Removes buildup and residue from hair and scalp, leaving them squeaky clean.

Restores shine: Infused with Apple Fruit Extract and Sea Kelp Extract, our shampoo revitalizes dull hair, restoring its natural shine and luster.

Soothes scalp: Formulated with Aloe Vera and Lavender Extract, it helps calm scalp irritation and reduce flakiness, promoting a healthier scalp environment.

Lightweight formula: Our gentle yet effective formula won't weigh your hair down, leaving it feeling fresh and bouncy after every wash.

Nourishes and strengthens: Enriched with Mango Extract and Pro-Vitamin B5, our shampoo nourishes your hair from root to tip, promoting strength and vitality.

Balances pH: With Willow Bark Extract and Citric Acid, it helps balance the pH of your scalp, maintaining its natural equilibrium.

Gentle on hair: Free from harsh sulfates and parabens, our clarifying shampoo is gentle enough for regular use without stripping your hair of its natural oils.

  • Size: 1oz packet
  • Fragrance: Lavender
  • Hair Type: Type 3c, 4a, 4b, 4c
  • Color: Clear
  • Vegan-Friendly

Step 1 PURIFY: Clarifying Shampoo

Aqua, Sodium Cocoamphoacetate, Lauryl Glucoside, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Panthenol, Potassium Sorbate, Citric Acid Polysorbate 20, Phenoxyethanol, Natural Fragrance, Aloe Barbadensis (Aloe Vera) Leaf Juice, Helianthus Annuus (Sunflower) Seed oil, Glycine Soja (Soybean) Seed Extract, Betula Alba (Birch) Extract, Malva Sylvestris (Mallow) Extract, Achillea Millefolium (Yarrow) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Equisetum Arvense (Horsetail) Extract, Lavandula Angustifolia (Lavender) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Sclarea (Clary) Extract, Thymus Vulgaris (Thyme) Extract, Tussilago Farfara (Coltsfoot) Flower Extract, Urtica Dioica(Nettle) Extract

Key Ingredients that Stand Out:

  • Aloe Vera Leaf: Soothes scalp, reduces irritation.
  • Chamomile Flower Extract: Calms scalp, promotes healthy hair growth.
  • Sea Kelp Extract: Nourishes hair, adds shine.
  • Pro-Vitamin B5: Moisturizes hair, strengthens strands.

Our goal is to help women with kinky-curly coils

restore their damaged hair

If you don't achieve improvement in your hair's length, moisture retention, or fullness
after 90 days of consistent use, you'll be refunded in store credit at equal value.


Q: Will My Products Be All Natural And Organic?
Yes, we will only provide natural and/or organic ingredients. We keep our labels simple, so you can understand exactly what is going on your hair & body. All ingredient information is on each individual product page.
Q: Do I Need To Refrigerate Them?
    A: No, the water-based products include a preservative. This includes all of the Pure Flaxseed Gels, Pure Avocado Moisturizers, Pure Aloe Vera Shampoo, and Pure Grapeseed Conditioner.    The Pure Regrowth Serum and Pure Hair & Body Butter do not need preservatives, as they don't include water.
Q: What If I'm Allergic To A Few Things?

A: Ingredients may have been derived from corn, soy, wheat, and/or nut products. They may have also been produced in a facility that makes those products.

We recommend conducting an "Area/Patch Test" as described below.

Area/Patch Test

This test allows you to test a small area of your skin for 24 hours before applying the treatment to a larger area. We recommend rubbing the Nae Nae's mixture on the skin near your elbow, covering it with a bandage for 24 hours and if there is no allergic response (redness, itchiness, swelling) then apply the treatment as directed in the instructions. If you have an allergic reaction, we do not recommend the use of Nae Nae's and suggest that you seek a medical professional’s consultation.

Q: What Preservative Do You Use?
A: Optiphen PLUS ● We use a safe and natural preservative called Optiphen PLUS. It is a paraben and formaldehyde-free preservative as well. It's ideal for preserving natural products that are used on the hair and skin. It offers both safe & effective protection against bacteria, yeast and mold growth, making products last longer and safer to use.
Q: How Long Will My Nae Nae's Products Last?
A: Approximately 2 years if unopened. Once opened, store in a cool dry place. Always review your products for changes in color, texture, or smell before you use them. If you are worried, reach out to customer service with any questions or concerns, anytime!
Q: Are Nae Nae's Products Safe To Use On Color Treated Hair?
A: Yes they are!
Q: What Is The Nae Nae's Refund Policy?

A: We want to be conscious of our planet, our people, and your pocketbook.

Returns have a considerable impact on our environment and the safety and well-being of our team members.

We do however offer store credit refunds. If you don't love what you choose, simply reach out to customer service and we'll refund you in store credit. Our products really do work and we stand by them. That's why we'll refund you in store credit.

This way you can try something else from our collection of products and find the products that best work for your unique, individual hair. You get to keep what you purchased, and help save the planet & protect our staff all at the same time.

Plus, no more frustrating trips to the post office!


Let Our Customer Speak For Us

Customer Reviews

Based on 51 reviews
Jerry Y.

I love the product it gives my hair strength and look I will continue to use any and all nae nae products

Elsie F.

I was diagnosed critically anemic on September 2021. I received a blood transfusion and was put on high doses of iron. As a result, my hair fell off from my crown towards the outer parts of my head. I had my husband cut it off and strictly used your complete system. Today my hair is thicker, longer and healthier. Thank you so much!

Natasha B.

Hello just started using shampoo and seem to be really good

Monifah H.

This was the 2nd step in my hair washing process. This shampoo actually is moisturizing made my hair feel good and soft.

Lazet T.

My head felt amazing and just clean!

Coddaya J.

It is still awesome! I love the growth and thickness! Product is a guarantee what it says! This is a blessing!